Facebook Tests Steep Fees

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co-founder and chief Mark Zuckerberg.

“We are testing some extreme price points to see what works to filter spam,” Facebook said in response to an Agence France Presse inquiry regarding the costly delivery fees.

In December, Facebook began testing the feasibility of charging to guarantee that messages from strangers make it into inboxes of intended recipients.

At its launch, the Facebook Messages test, limited to the United States, let a sender pay a dollar to make sure an electronic missive is routed to someone’s “inbox” even when the person is not in their circle of friends.

with charging members as much as $100 to get messages to the inboxes of strangers

Facebook said it wanted to determine whether adding a “financial signal” improves its formula for delivering “relevant and useful” messages to members’ inboxes.

Facebook already uses social cues, such as connections between friends, and algorithms that identify spam messages.

 

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