Multiple sources confirmed with us that a bid of $4.2 billion from a group consisting of WME-IMG, the Dalian Wanda Group, The Kraft Group was accepted by Zuffa brass. While this does not mean the entire company is officially sold, it is a strong likelihood that the sale will be completed shortly.
The UFC was purchased in the early 1990’s for 2 Millions dollars . Sources indicated that the majority of the money for the deal is coming from the Dalian Wanda Group and Tencent Holdings. But WME-IMG and the Kraft Group would act as the faces of the new ownership group, at least in North America.
The other group that submitted a sealed bid was China Media Capital. CMC bid fell well short of the sought-after valuation. In 2014, there were discussions with The Blackstone Group about a potential sale, but it fell through. And in 2015, sources indicate FOX made an offer to purchase the company, but the offer sheet was less than half of what Zuffa sought.